When it comes to getting ranked in the search engines, it pays — literally, if done correctly — to know the ever-changing rules of engagement. Disobeying a search engine’s policies, whether intentional or innocent mistake, is known as Black Hat. And, search companies assume such breaches are a deliberate attempt to cheat the system and you will be punished accordingly (as in, getting penalized, deranked and/or blacklisted…yikes!).
Traversing the SEO terrain can be intimidating territory for the uninitiated, but never fear – I’m here!