This project included reinventing a brand for an established sales training course. In keeping with the subject matter, the lettering in the titles was crafted to resemble gold bars. The iconic (albeit mythical) million dollar bill was incorporated into the designs as well. The scope of work extended to web graphics and social media imagery.
SCOPE OF WORK
Development of a logo / branding system, word craft (slogan), graphic design of the manual contents and cover, and concept and production of the CD art
Creative Thinking, Idea Development, Color Theory, Identity and Branding, Word Craft, Graphic Design, 4-Color Process Printing, Dye-Sublimation Printing
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat PDF