This project included developing a logo for an organic produce grower in Idaho. The client assigned me the task of crafting a name for the entity, and “Peak” was incorporated as a double entendre — a nod to the mountainous terrain as well as a referral to fruits and veggies at the peak of freshness.
SCOPE OF WORK
Development of a logo / branding system, word craft (naming conventions), illustration
Creative Thinking, Idea Development, Color Theory, Identity and Branding, Word Craft
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat PDF
I have a long-running aversion to self-promotion (ironic, huh?) and a full-fledged photophobia. Even now, as I create this promotional vehicle for myself I can't bring myself to sit front row and center. What? Still curious? Shoot over here.