Project Description

Organic Produce Logo

This project included developing a logo for an organic produce grower in Idaho. The client assigned me the task of crafting a name for the entity, and “Peak” was incorporated as a double entendre — a nod to the mountainous terrain as well as a referral to fruits and veggies at the peak of freshness.

SCOPE OF WORK

Development of a logo / branding system, word craft (naming conventions), illustration

SKILLSET REQUIRED

Creative Thinking, Idea Development, Color Theory, Identity and Branding, Word Craft

TOOLS UTILIZED

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat PDF