This project included selecting a name, then designing a logo for an individual who contracts as an overseer of lakefront vacation properties while the owners are away. The name and the brand needed to work in tandem in order to instantly convey the nature of the business.
SCOPE OF WORK
Development of a name and logo, craft (slogan), illustration, graphic design and print production
Creative Thinking, Idea Development, Color Theory, Identity and Branding, Word Craft, Graphic Design, Digital Printing
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat PDF
I have a long-running aversion to self-promotion (ironic, huh?) and a full-fledged photophobia. Even now, as I create this promotional vehicle for myself I can't bring myself to sit front row and center. What? Still curious? Shoot over here.