This project included reinventing a brand for the Jacksonville Economic Development Corporation. The design process for the logo culminated in a stylized Texas flag with a wave orientation to suggest the letter J. A slogan was also developed, reading “Building Success, Texas Sized”. The design project extended into a redesign of the corporation’s stationery, business cards, #10 envelopes and correspondence foldovers with matching A2 envelopes.
SCOPE OF WORK
Development of a logo / branding system, word craft (slogan), graphic design of letterhead, envelopes, a correspondence/thank card, including print production
Creative Thinking, Idea Development, Color Theory, Identity and Branding, Word Craft, Graphic Design, Press Prep with Bleeds/Crops, 4-Color Process Printing
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat PDF