Project Description

Logo and Branded Materials

This project included reinventing a brand for the Jacksonville Economic Development Corporation. The design process for the logo culminated in a stylized Texas flag with a wave orientation to suggest the letter J. A slogan was also developed, reading “Building Success, Texas Sized”. The design project extended into a redesign of the corporation’s stationery, business cards, #10 envelopes and correspondence foldovers with matching A2 envelopes.

SCOPE OF WORK

Development of a logo / branding system, word craft (slogan), graphic design of letterhead, envelopes, a correspondence/thank card, including print production

SKILLSET REQUIRED

Creative Thinking, Idea Development, Color Theory, Identity and Branding, Word Craft, Graphic Design, Press Prep with Bleeds/Crops, 4-Color Process Printing

TOOLS UTILIZED

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat PDF