Project Description

Campaign Logo and Materials

The shopping “diva” was developed to promote a long-running annual fundraising event for the Tyler Crisis Center (an oh-so-worthy organization). The logo design was featured on other collateral materials such as discount cards, point-of-sale promos, magazine and news ads and more.

SCOPE OF WORK

Development of a logo / branding system, graphic design and illustration, magazine and newspaper ad concept and creation

SKILLSET REQUIRED

Creative Thinking, Idea Development, Color Theory, Identity and Branding, Graphic Design, 4-Color Process Printing

TOOLS UTILIZED

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat PDF