This project included developing the name of the brand as well as the logo. The name Rimo in homage to the beer craftsmen himself (the first two letters of his first and last name). His amber ale is a tantalizing, multi-faceted concoction with warming hues of hops and malts — the perfect inspiration for this label design. And now, his beloved brew will have a fitting “presentation” with each pouring.
SCOPE OF WORK
Development of a logo / branding system and copywriting, design and production of the firm’s brochure
Creative Thinking, Idea Development, Color Theory, Identity and Branding, Word Craft, Graphic Design, 4-Color Process Printing
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat PDF
I have a long-running aversion to self-promotion (ironic, huh?) and a full-fledged photophobia. Even now, as I create this promotional vehicle for myself I can't bring myself to sit front row and center. What? Still curious? Shoot over here.