Craft Beer Label 2018-04-20T23:29:42+00:00

Project Description

Primo Promo

This project included developing the name of the brand as well as the logo. The name Rimo in homage to the beer craftsmen himself (the first two letters of his first and last name). His amber ale is a tantalizing, multi-faceted concoction with warming hues of hops and malts — the perfect inspiration for this label design. And now, his beloved brew will have a fitting “presentation” with each pouring.


Development of a logo / branding system and copywriting, design and production of the firm’s brochure


Creative Thinking, Idea Development, Color Theory, Identity and Branding, Word Craft, Graphic Design, 4-Color Process Printing


Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat PDF

Here I am!

Jennifer Lee of Design Plus Web Design and Print Marketing

Hiding in the wings, as usual.

I have a long-running aversion to self-promotion (ironic, huh?) and a full-fledged photophobia. Even now, as I create this promotional vehicle for myself I can't bring myself to sit front row and center. What? Still curious? Shoot over here.