A bear illustration was created for this logo design in order to depict protection and trust. The tagline was developed to work in tandem with that theme. The bear imagery was also used as standalone art as a ghosted icon on letterhead, pocket folders and promotional, branded items.
SCOPE OF WORK
Development of a logo / branding system and copywriting, design and production of the company’s pocket folders, business cards, envelopes, coffee mugs, and magazine advertising
Creative Thinking, Idea Development, Color Theory, Identity and Branding, Word Craft, Graphic Design, 4-Color Process Printing, Dye-Sublimation
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat PDF