The answer is a resounding “Yes!” While Facebook is a valuable and readily-accessible marketing tool, it should serve as a companion to your web site, not a replacement. All social media outlets are best utilized to drive traffic to your web site, the hub from which all information flows. It’s also important to remember that even though Facebook boasts a whopping user base, there still remains a large faction of folk who don’t “do” Facebook (and swear they never will). Without a proper web site design, that audience is lost to you.
