I struggle with self-promotion as much as I struggle with my photophobia (the recorded image you see above is a rare commodity), but I will offer a quick bio:
When asked if I’ve lived in Jacksonville all my life, I answer: “Not yet.” (But I was born and “raised” here).
My design history began as a 19-year-old advertising account exec for the local newspaper.
After three years at that gig, I joined the advertising department of a national retailer where I was set before a newly-purchased digital imagesetting system that was as foreign – and frightful – to me as it was to all other department personnel. I had zero experience with anything electronic, much less computers (this was the eighties, y’all) and yet, I was assigned the task of mastering this behemoth. I was presented with a 40-pound manual and a vote of confidence from my superior. After only a few pages, fortunately (and inexplicably) the convoluted code “spoke to me” and I tossed the manual.
When the department moved to Dallas, I chose to remain here and launch my own business. Apple had just unveiled the Mac computer so I adopted that system, learning once again by a self-taught, cause-and-effect method.
For the next 15 years I contracted to area print shops and other ad agencies, providing a high volume of press-ready designs. As the web became more mainstream, I was able to segue into that arena by relying upon many of the same design principles while adapting to a huge change in methodology. I built my first web site in 1998. These days, my diverse background provides me with a broader perspective of how to best integrate the web marketing realm with the still viable print media – and vice versa.