Business cards to billboards, wearables to web sites, print products to digital design.
Since 1988, I’ve crafted promotional products for clients near and far, small biz and corporate alike. I have a Pygmalion drive: if it can be better, it SHOULD be better.
I often hear: “I had no idea you did THAT” – even from friends and family members who’ve been at my side throughout a three-decade career. Marketing efforts for myself are abyssmal, so I’ve compiled this guide to What I Do:
Design and Print
Logos
Cards, Letterheads, Envelopes
Brochures, Flyers, Sell Sheets, Handbills
Wearables (shirts, hats)
Signage and Billboards
Political Campaign Material (yard signs, lapel magnets, posters)
Vehicle Decals and Wraps
Outdoor and Trade Show Banners
Popup Banners
Publication Design (books, magazines, manuals)
Imprinted Items (mugs, pens, notepads, corporate gifts)
Digital Design and Marketing
Web Site Design and Construction
Web Site and Email Hosting
E-Commerce
Domain Name Selection and Procurement
Search Engine Optimization and Analysis
Google PPC Campaigns
E-news and Promos
Social Media Graphics (Facebook Covers, Profiles and Posts, Instagram and Pinterest Imagery)
Social Media Campaigns (crafting content, optimizing post schedules, building a Follower/Influencer base)
Advanced Photoshop Editing
Interactive / Fillable / Online PDF Forms (conversion of existing forms or creation of new, custom forms)
ABOUT ME
When asked if I’ve lived in Jacksonville all my life, I answer: “Not yet.”
My design history began as a 19-year-old advertising exec for the local newspaper.
After three years at that gig, I joined the advertising team of a national retailer where I was set before a newly-purchased digital imagesetting system that was as foreign – and frightful – to me as it was to the entire department. I had zero experience with anything electronic, much less computers (this was the eighties, y’all) and yet, I was assigned the task of mastering this behemoth – equipped only with a 40-pound manual and a vote of confidence from my superior. After a few pages, fortunately (and inexplicably) the convoluted code “spoke to me” and I tossed the manual.
When the company moved to Dallas, I chose to remain here and launch my business. Apple had just unveiled the Mac computer so I adopted that system, learning once again by a self-taught, cause-and-effect method.
For the next 15 years I contracted to area print shops and other ad agencies, providing a crazy volume of press-ready designs. As the web morphed into mainstream, I was able to segue into that arena by relying on the same design principles while adapting to a massive change in methodology.
I built my first web site in 1998. These days, my diverse background provides me with a broad perspective of how to best integrate the web marketing realm with the still viable print media – and vice versa.
And yes, I am indeed a One Woman Show.
In a Two-Dog Office.
With a cat here and there.