Buyology 101
WHERE LEFT BRAIN MEETS RIGHT
“Buyology” refers to a reconciliation process that occurs in the consumer’s brain wherein the right (creative, passionate) brain desires something, and the left (analytical, logical) brain sets about validating that desire. When properly tailored, neuromarketing can capitalize on that process by evoking the emotional response needed to create the desire for your product or service. The validation part of the formula is all about value (what will THIS do for ME?). Fill in these blanks in the mind of the consumer and your brand will reach its buyological best: “I want this because [blank]” and “it’s a great value because [blank]”.
Turn Me Loose
LOGOS • WEB DESIGN • HOSTING • MARKETING • WORD CRAFT
Do you know that “They” say a potential customer must encounter your name and/or logo no less than seven times before they bond with your brand? This is no new concept. In Ye Olde Days, it was called TOMA (Top Of Mind Awareness). Consistent exposure tailored to your product or service is essential to reaching, resonating with, and retaining your customer base.
WORD CRAFT
Design Portfolio
WEB • LOGOS • PRINT
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“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex.”
“We are all now connected by the internet, like neurons in a giant brain.”
“If you do something and it turns out pretty good, go do something else wonderful … don’t dwell on it. Just figure out what’s next.”
“I feel more like I do now than I did before. That’s always an irrefutable claim.”
Design Guidance
THINGS TO CONSIDER
Print is Dead, Long Live Print!
Contradictory, right? And yet, those few words accurately convey the debate that's been waged for years regarding the validity of the printed product. And by printed product, I am [...]
The DIY Dilemma
When should you design it yourself and when should you hire a pro? In today's realm, there are a glut of avenues for readily-modifiable web site templates, build-your-bargain-brand [...]
Yep, I Do That
Business cards to billboards, wearables to web sites, print products to digital design. Since 1988, I've been crafting promotional products for clients near and far, small businesses and [...]
Work With Me.
TELL ME ABOUT YOUR PROJECT
More often than not, when someone contacts me about a project – whether it be for a logo, print materials or a web presence – they are overwhelmed by the scope of the undertaking, and many procrastinate for that reason.
REST ASSURED: I will make the design process stress-free. After just a brief initial visit, I will have ample inspiration to begin crafting a dynamic design for you.
